A project proposal for a brand extension. The collection is called JWU by Jason Wu. This brand extension is an activewear line designed and inspired by the aesthetic of Jason Wu signature style. The project includes the branding, cost projection, product assortment, purchase order, etc.
The logo, graphics, and layout are original work created on Adobe Illustrator and InDesign programs. Inspirational and mood board photos are from WGSN.
Link to Project: JWU Activewear