BRAND EXTENSION PROJECT
       
     
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BRAND EXTENSION PROJECT
       
     
BRAND EXTENSION PROJECT

A project proposal for a brand extension. The collection is called JWU by Jason Wu. This brand extension is an activewear line designed and inspired by the aesthetic of Jason Wu signature style. The project includes the branding, cost projection, product assortment, purchase order, etc.

The logo, graphics, and layout are original work created on Adobe Illustrator and InDesign programs. Inspirational and mood board photos are from WGSN. 

Link to Project: JWU Activewear

 

Screen Shot 2015-10-14 at 12.04.38 AM.png
       
     
Screen Shot 2015-10-14 at 12.03.48 AM.png
       
     
Screen Shot 2015-10-14 at 12.02.09 AM.png
       
     
Screen Shot 2015-10-14 at 1.19.09 AM.png